Once your Auto-Entrepreneur status is created, you devote a good part of your working time to looking for clients and creating links with them. The newsletter is then a powerful tool to inform your audience of the news of your work. Creating a newsletter as a self-employed entrepreneur involves knowing some good practices before you start.
What is a newsletter?
First of all, it is important to define exactly what a newsletter is before continuing. If we translate it literally into French, the newsletter means "information letter". It is therefore used to provide coherent and useful information to its audience and customers, by e-mail. The newsletter must absolutely provide relevant information to your customers, whether it is news or a promotion for example. Otherwise, they will no longer read it. On the other hand, if the information is useful to them, you will obtain more traffic on your site and why not other sales.
What are the objectives of a newsletter?
Unlike email marketing, which has a purely
wordpress web design agency numerical objective, the newsletter informs your customers and helps you create a brand image. You can set the tone you want for your text and thus assert your identity. The newsletter can also help you create a loyal community. It allows you to establish a close and constant link with your audience while providing them with useful information.
It is therefore important to clearly differentiate between commercial e-mailing and informative e-mailing , in order to write content that is perfectly adapted to your company and your customers.
A layout and content that looks like you
Your visitors must be able to easily make the connection between your newsletter and your company. Recognizing your brand is an essential step for the rest of the process. This is where the graphic charter plays an essential, if not primordial, role. Do your best to use what makes up your visual identity such as colors, graphic elements or images. In addition to remaining consistent, you clearly register in the minds of your customers. You will then prevent your audience from deleting the email as soon as it is opened.
Also, take your time to find a perfect title, subject and hook. These are the determining elements for your visitors' decision-making. Indeed, the first impression must be written with great care. On the other hand, make sure to be short and concise on these elements that are likely to be read on a smartphone. The title, for example, should not exceed 40 characters.
Keep in mind that the content must always be of quality, without any flaws. Your content must be of service to your readers first. It must be concise by simply making your visitors want to delve deeper. On the other hand, creating a summary allows you to be transparent about what awaits readers. Visitors will also be able to go directly to the place that interests them. In addition, the call to action and the establishment of a degree of urgency could work in your favor. The action button in these cases is particularly necessary. Last little tip, you can add a PS to highlight a point that you consider more important than the others.
How to get leads through the newsletter?
Create a registration form
To obtain leads, that is, new subscribers to your newsletter, you will first need to create a clear and effective registration form. To do this, you need to ask your audience for enough information to create a reliable database, but not too much to avoid the risk of losing more than one. A subtle balance of compromises must be taken into account at this stage.
On your website, the form can be static, for example on the right all the time. Pop-ups that appear in the middle of the page as soon as a visitor goes to your site can also help you make your newsletter visible and encourage new member registrations. “Scroll” type formulas are windows that appear in a corner of your page when a visitor scrolls. They are known for being less intrusive.
In addition, your visitors need to know the benefits of subscribing to your newsletter. Don't hesitate to tempt them by making a promise, but make sure you can keep it. Keep them in suspense by specifying the type of content they will receive or the frequency. On the other hand, the action button allows you to initiate the subscription. It must therefore be original, avoid the simple "OK" and find your formula that will arouse the interest of your customers.
