Today's consumer, more connected and informed than ever, has become increasingly demanding regarding the messages they receive and the products they buy. Brands that want to attract and retain customers must now focus on getting to know them in depth, in order to adapt their proposals. Personalizing messages and products requires data, and that's where Data Driven Marketing comes in.



Data Driven Marketing is a form of marketing that focuses on collecting and interpreting data collected at every point of contact with users and potential customers. Its goal is to better understand audiences and predict their future behaviors based on data, in order to generate personalized communications and make efficient decisions in campaigns and communications.



A data-driven marketing strategy bulk email campaigns allows us to optimize several of the main aspects of digital marketing, such as the location where we want to place the message, the segment we are targeting, and the management of the budget to carry out the actions.



Data Driven Marketing thus supports marketing and communication strategies with big data technologies , allowing us to analyze and understand the immense wealth of data that we have available today, in order to generate effective actions in real time. In this sense, Data Driven Marketing allows us, among other advantages:



Maximize investment by being more efficient in impacts, reducing the cost of bad choices.

Greater visibility , by having greater knowledge of the response of potential customers and the role that the display plays.

Data Driven Marketing requires going beyond the usual metrics. Its goal is to collect, analyze and comprehensively understand different key data . Among them we can highlight: data on habits and behaviors, which are extracted from web analysis; customer opinions, given voluntarily through forms and all kinds of surveys, as well as from activity on social networks; demographic data, to have the consumer's context.







We can capture all this and much more through various mechanisms. In fact, the volume of information we collect from customers through different channels is growing exponentially today. The vital thing is to obtain true insights . And in that sense, we now have technologies capable of collecting and correlating information to draw precise conclusions. That is the real application of Data Driven Marketing.



In this sense, developing a data-driven marketing strategy can be a real challenge for organizations . According to a study by the World Federation of Advertisers, 72% of brands consider data to be a strategic asset, although only half have dedicated resources and time to taking advantage of it.



It is clear that there is still a long way to go, but the advantages are so interesting and the demands of the consumer so high that Data Driven Marketing is expected to be one of the main lines of development in online marketing. In fact, according to a study by eMarketer , more than 40% of brands plan to expand their data marketing budget. The important thing will be to lay the foundations, ensuring that key departments – marketing, sales and IT, at the very least – collaborate with each other and share information.