For most people would be yes, since it is something completely normal for humans, and that is why it is so important to use this data when you are segmenting your target groups. 5. Segmentation by industrial sector This type of segmentation is carried out by dividing the main industrial sectors, with the purpose of focusing efforts on only one of them , or for a subdivision of said sector. Puzzle representing market segmentation Some examples are: Technology sector. Real estate. Agricultural sector. Food and beverage sector. Mining sector. Paper sector. Oil and gas sector. Electrical energy sector. Construction sector. Manufacturing sector. Segmentation by industrial sector is usually carried out accompanied by other types of segmentation, otherwise many important variables for understanding the consumer would be left out.



To exemplify this: If you only group together people who buy in the real estate sector, then you will have too broad a segment, since not everyone is looking for the same type of property or has the same purchasing Phone Number List power. On the other hand, if you take into account their socioeconomic level, income, preferences, objectives, among other variables, then you will have a more complete and useful segmentation. Why segment markets? But how necessary is it to segment a market? Isn't it better to cover as much as possible and let your clients come from there? What are the advantages? The short answer to all this is that it is much better to focus on a single segment than to cover too muc.




For reasons of resource optimization and to give your customer a better experience. In this way, there are many other advantages that you get from segmenting a market; For example: You have the opportunity to better satisfy the needs of your clients , since you will be creating products and strategies that adapt as closely as possible to this type of buyer. Reduction of advertising costs by only showing ads to people who meet the segmentation parameters. Possibility of discovering market niches , in which you can create even more specific products and with very little competition. Facilitates the creation and implementation of traditional and digital marketing strategies , by having greater knowledge of the characteristics of your market segment.