In our country, every year, about 5 thousand boys and girls are diagnosed with cancer. This disease, in which abnormalities occur in cells, has become the main cause of death in ages 0 to 14, as explained by the Federal Government . Its treatment is usually very expensive and exhausting for both the patient and their family, which is why support for children with cancer is essential.



Unfortunately, this support has been diminished by  Country Email List the public sector in recent years, which has exacerbated the lack of treatments and shown that the lack of support means that in developing nations like ours, there is only a 20% rate. of healing compared to those in regions with higher incomes, which is 80%.



Looking at this panorama with empathy and as a way of giving back to society, Grupo Gigante —a leading conglomerate in various sectors in Mexico—decided to commemorate its 60 years by making a donation to Casa de la Amistad for children with cancer, a Private Assistance Institution that provides support to minors with this condition. And in addition to providing resources, it also included the heart of its brands: the collaborators.



Building a better society

With a history of six decades, Grupo Gigante (GG) has been characterized by directing its operations towards initiatives that generate shared value, that is, whose repercussions are positive for both the company and its communities. An example of this was its position in the face of the pandemic, in which the group protected its collaborators and joined the efforts of the medical staff and the needs of many families that were affected.



For Federico Bernaldo de Quirós, General Director of Grupo Gigante, this experience further strengthened the ties between collaborators, managers and the social mission of GG. So, when they thought about how to celebrate the group's history, they realized that it had to be by helping, since this was part of the collaborators' demands.



“At the end of the day, companies are made up of people. I have spoken with people who have been in the organization from 3 to 40 years and there are certain common threads, one is the pride that all our people feel for belonging to Grupo Gigante, another is the pride they feel in the social work of GG through the years, they feel identified with them.”



Federico Bernaldo de Quirós, General Director of Grupo Gigante.

support for children with cancer gg

With this feeling, GG was inclined to support children with cancer, a cause that combines with its social vision, which has been carried out both in the projects carried out by its brands and in the actions undertaken by its Gigante Foundation, which is responsible for to promote the Group's charitable work. Therefore, in an act of solidarity and affection for people, Grupo Gigante made a donation of 1 million pesos, which will be allocated to the activities of Casa de la Amistad for children with cancer.



This institution dedicates its work to increasing the survival time of children, as well as helping their families, since we must remember that cancer is a condition that has impacts on the family. Therefore, Casa de la Amistad provides support to children. with cancer for free and currently, it serves 30% of the boys and girls in the Health Sector and has managed to provide more than 13 thousand treatments.